Loomwork · Website Design
Websites designed for your industry.
Not just tradies. We design bespoke, fast, high-converting websites for restaurants, clinics, shops and professionals — each one built for how that business actually wins customers.
A great website isn't a template with your logo dropped in. It's a sales tool designed around one specific industry — the way its customers decide, and the single action that turns a visitor into a booking, a table or a sale.
We've built and run our own companies across trades, retail and services, so we design from the inside out. Below: four worlds, four completely different jobs to do — and how we approach each one.
Trades & home services
Sites that turn a 2am leak into a booked job
Plumbers, electricians, cleaners, builders. The visitor is stressed and on a phone — so the site loads instantly, puts the phone number and the booking button first, and proves you're trusted before they scroll.
- Tap-to-call and online booking above the fold
- Service-area and “emergency call-out” pages that rank locally
- Review wall pulling straight from Google
This is our own plumbing company, CG Plumbing — the real thing.
Hospitality & restaurants
Menus that make people hungry and reservations that fill tables
Restaurants, cafes, pubs, bars. People eat with their eyes first — so we lead with the room, the plates and the atmosphere, then make booking a table or ordering feel effortless.
- Full-bleed food & venue photography, art-directed
- One-tap table reservations and event enquiries
- Menus that update themselves — no PDF uploads
Designed to convert browsers into covers, not just look pretty.
Health, dental & clinics
Calm, credible sites patients trust with their health
Dentists, physios, private clinics, wellness. Here trust is everything — clean, reassuring design, clear pricing, and a booking flow that removes every reason to hesitate.
- Treatment & pricing pages written for real questions
- Online appointment booking and new-patient forms
- Accreditations, before/afters and reviews front and centre
Accessible by default — WCAG-aware, readable, fast.
Professional & e-commerce
From authority sites to storefronts that sell
Accountants, solicitors, agencies and product brands. Whether the goal is a qualified enquiry or a checkout, we design the shortest credible path from landing to action.
- Lead-gen sites that qualify before the call
- Fast, mobile-first stores with a clean checkout
- Case studies and proof that do the selling for you
This is our own Saffron Walden clothing brand, WALLED IN, on this exact stack.
Every site, as standard
Beautiful is the baseline. These do the work.
Sub-second load
Static-first builds that pass Core Web Vitals on a mid-range phone.
Mobile-first
Designed thumb-first, because that's where your customers actually are.
SEO built in
Structured data, clean markup and local signals from day one, not bolted on.
Lead capture
Every page routes to a call, a booking or a form — no dead ends.
You can edit it
Update copy, prices and menus yourself. No developer, no ticket.
Owned by you
Your domain, your accounts, your code. No lock-in, no hostage hosting.
Search & visibility
A gorgeous site nobody finds is just an expensive brochure.
SEO isn't a bolt-on we sell you later — it's designed into the build. Fast, structured, locally-tuned pages so real customers find you on Google, and the new wave of AI answers can cite you too.
Technical foundations
Fast, crawlable, mobile-first pages with clean semantic markup and passing Core Web Vitals. Search engines can't rank what they struggle to read.
Structured data
Schema.org markup — LocalBusiness, Service, Product, Reviews, FAQ — that makes you eligible for rich results and helps AI answers cite you.
Local presence
Consistent name/address/phone, service-area pages and Google Business alignment so you show up for “near me” searches that actually convert.
Content that answers
Pages written around the questions your customers really ask. Helpful, specific content beats keyword-stuffing every time — and it's what wins now.
Straight talk: no one honestly guarantees a #1 ranking. What we guarantee is a site built on the fundamentals Google actually rewards — and the reporting to prove what's working.
How we work
Four steps from idea to enquiries.
- 1
Audit & strategy
We map your customers, your competitors and where enquiries leak today — then agree exactly what the site must do.
- 2
Design in your world
A bespoke design grown from your industry and brand. No templates, no house style stamped on top.
- 3
Build & optimise
Fast, accessible, SEO-ready build with lead capture and analytics wired in from the first commit.
- 4
Launch & grow
We ship it, measure it, and keep improving what the numbers tell us to improve.
Let's design the site your industry deserves.
Free, no-pressure design audit: we'll review your current site (or your competitors'), show you where the enquiries are leaking, and sketch what a better one looks like.