Legal
Privacy Policy
Last updated: 8 August 2026
This policy explains how Loomwork-AI Ltd (“Loomwork AI”, “we”, “us”) collects, uses and protects your personal information when you use this website or contact us. We are the data controller for the information described here.
Who we are & how to contact us
Loomwork-AI Ltd, a company registered in England & Wales (company number 17288926).
Registered office: 1 Wards Croft, Saffron Walden, England, CB11 4ET.
Registered with the Information Commissioner’s Office, registration number ZC216375.
Email: hello@loomwork-ai.co.uk
What we collect
- Enquiry details — when you use our contact form or email us, we collect your name, email address, business name (if given) and the contents of your message.
- Booking details — if you book a call, the scheduling is handled by Google Calendar Appointments and you provide the details it asks for.
- Website analytics — only if you accept analytics, we collect usage data via PostHog (pages viewed, interactions, device/browser, and anonymised session recordings with all form inputs masked). See our Cookie Policy.
How we use it & our lawful basis
- To respond to your enquiry and discuss how we might help — to take steps at your request before entering a contract, and our legitimate interest in answering enquiries.
- To provide services you engage us for — to perform our contract with you.
- To keep business and financial records — our legal obligations and legitimate interests.
- To measure and improve the website — your consent (analytics, which you can accept or reject).
Who we share it with
We do not sell your data. We share it only with providers that help us run the business:
- Resend — delivers contact-form submissions to our inbox, and sends you the confirmation reply.
- Google — our email and our calendar-booking tool.
- PostHog — website analytics (used only if you accept analytics).
- AI providers — where an engagement involves AI, we use contracted business or API services under their data processing terms, never consumer chat accounts. The specific providers for your engagement are named in your agreement.
- Where we are engaged to deliver services, any data we process on your behalf is governed by the agreement we put in place with you, under which we act as your processor.
If you are considering engaging us, our AI & Data Handling page sets out in detail what happens to your business’s data and your customers’ data when we build for you — including the work we will not take on.
How long we keep it
We keep enquiry and client records for as long as needed to provide our services and meet legal and tax obligations (generally up to 6 years for financial records), then delete them.
Your rights
Under UK data protection law you can ask to access, correct, delete or restrict the use of your personal data, object to certain processing, or request portability. Email hello@loomwork-ai.co.uk to exercise any of these.
If you are unhappy with how we handle your data you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
Changes
We may update this policy from time to time; the date above shows when it last changed.